In
the January 11th issue of Entertainment Weekly, the
article, “Attack of the Clones!” caught my eye. Josh Rottenberg
tells of the film studio, The Asylum, which pretty much just makes
what are called “mockbusters”, movies directly based off of other
movies. And I'm not talking sequels, here. I'm talking big-budget
films turned into measly rat-shack movies with crappy actors and a
completely ridiculous purpose: basically to attract people who liked
the real movie each mockbuster is based off of because that totally
makes sense. Or, I guess, in the words of one of The Asylum's
partners, Paul Bales, “Our audience is people who want something
they don't have to think too hard about.”
Yeah,
sure. I mean, why watch Samuel L. Jackson in Snakes on a Plane
when you could watch some D-list actor in Snakes on a Train?
Why watch sexy Chris Hemsworth in Thor when you can watch some
dude named Cody Deal in Almighty Thor? Why show your kids High
School Musical (or maybe that's your type of thing; I don't know)
when you could show them Sunday School Musical, which, believe
it or not, actually makes HMS look half-way well made. Then
there's Battle of Los Angeles, which the people at The Asylum
were so lazy about that they only replaced the colon in Battle:
Los Angeles with a preposition.
Of
course some law suits have arisen because of the eerie similarities,
which really only caused The Asylum to change their films' names
slightly, like from American Battleship to American
Warships (off of Universal's film, Battleship). (Wow. Well
didn't that fix the problem!) Isn't this some sort of plagiarism,
though? I mean, seriously, but Bales stands by the movies, saying,
“It's an honor to be mockbusted.”
The
Asylum is no longer the only studio making mockbusters, though, or
being sued for completely ripping off popular movies. This past year,
Brightspark Productions, Ltd. was had to pull one of its movies,
Braver, after Disney took legal action against it.
But
don't say that The Asylum is never creative, because they have
released the very imaginative 2-Headed Shark Attack, Mega
Python vs. Gatoroid, and Mega Shark Versus Crocosaurus which
are all from the minds of the studio itself. They've also put out
Rise of the Zombies, which I'm pretty sure I've actually seen,
unfortunately. (Another way other studios are mockbusting is actually
against The Asylum itself, making movies like Sharktopus and Robo
Croc. (And just when you thought a movie couldn't get more
ridiculous and low-budget than Mega Shark Versus Crocosaurus.))
Frankly,
this whole thing just proves that the phrase “imitation is the
sincerest form of flattery” is complete and utter bull crap.
Imitation is really just the sincerest form of laziness.
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